La Voz Kids After-Show
Managed the digital and social lifecycle for "Suelta la Sopa EXTRA," the official Sunday night after-show for La Voz Kids. I spearheaded the transition of the linear audience to digital platforms, curating exclusive "off-air" content that sustained peak engagement for an additional hour post-broadcast.
Instant Backstage Content Curation
Captured and distributed real-time reactions from contestants, coaches, and family members immediately following the "Blind Auditions" and "Battle Rounds."
"Fan Truth"
Sentiment Integration
Curated real-time social media polls and comments to be discussed by the hosts (Jorge Bernal, Erika de la Vega), making the digital audience an active "cast member" of the after-show.
"Web-Only"
Exclusive Extensions
Produced and promoted digital-only video segments that provided deep dives into contestant backstories, driving significant traffic to Telemundo.com and the LVK YouTube channel.
High-Impact Social
"Recap" Strategy
Executed a high-velocity posting schedule of the night's "Big Moments" (viral performances or eliminations) to capitalize on the massive search traffic immediately following the Sunday night finale.