WORK
I managed the 360° content lifecycle: Linear Scheduling for Nat Geo WILD & MUNDO, SVOD Curation for Disney+, FAST channels, and the regional execution of global campaigns like Sharkfest and ourHOME.
In parallel, I launched the award-winning Nat Geo en Español YouTube ecosystem.
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Progressed from intern to lead strategist for Telemundo’s top entertainment properties.
Grew Suelta La Sopa to 4.5M followers and executed real-time social coverage for global events including the 2012 Olympics, Billboard Latin Music Awards, and La Voz.
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I orchestrated the real-time digital ecosystems for Univision’s most ambitious broadcasts. My scope included managing the second-screen experience for the historic Rise Up As One concert and driving social engagement for the reality powerhouse Nuestra Belleza Latina, turning passive viewers into active participants.
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