NAT GEO EN ESPAÑOL (YOUTUBE)
Founder & Head of Content Strategy
National Geographic possessed a massive, high-value archive of Spanish-language documentaries. However, this content sat in a 'Dark Library'—digitally inaccessible and generating zero revenue.
While the brand had global recognition, it lacked a centralized digital destination for the 500M+ Spanish speakers worldwide. The opportunity was clear: Monetize the archive without cannibalizing Linear TV ratings.
The Execution
I ideated, launched, and managed the Nat Geo en Español YouTube channel, turning it into the brand's fastest-growing digital asset.
ASSET OPTIMIZATION
I audited the linear library to identify high-retention documentaries (History, Science, Nature), optimizing them with high-CTR thumbnails and SEO-driven metadata.
COMMUNITY-FIRST GROWTH
We moved beyond 'publish and pray' by using Community Tabs, polls, and localized engagement to let the audience dictate programming.
THE 'ALWAYS-ON' STRATEGY
By establishing a consistent publishing cadence, we turned casual viewers into a loyal subscriber base.
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The Impact
UNPRECEDENTED ENGAGEMENT
Delivered 600M+ hours of watch time, establishing the channel as the #1 factual entertainment hub for Spanish speakers globally.
HYPER-GROWTH
Built a net-new ecosystem from scratch to 1.3M subscribers, successfully centralizing a fragmented audience across the Americas and global markets.
STRATEGIC ROI
Monetized the "Dark Library" to create a completely new revenue stream with zero incremental production cost.
RETENTION SURGE
Drove a +207% increase in portfolio watch time, validating that premium, long-form documentaries drive higher value than short-form clips.
Press & Recognitions
YOUTUBE GOLD CREATOR AWARD (1M) – Dominated the Market
