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Multi-Platform Event Planning & Execution

Served as a key member of the digital planning committee for Telemundo’s flagship live events, including the Billboard Latin Music Awards and Premios Tu Mundo. I contributed to the architectural phase of the social media strategy, ensuring a seamless transition from linear broadcast concepts to high-impact digital execution.

Key Contributions

Strategic Brand Integration

Participated in the digital execution for high-profile sponsors (State Farm®) and partners (E! Entertainment), ensuring 100% brand alignment across all "DigiSocial" touchpoints.

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Multi-Platform Digital Production

Supported the execution of Twitter GIF Mirrors and VR Multi-Camera feeds, ensuring fans had seamless access to "choice-based" viewing and real-time interactive assets.

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Backstage Talent Coordination

Collaborated on the logistics of capturing exclusive "behind-the-scenes" digital content, bridging the gap between the red carpet and the fan community through intimate artist interactions.

Experiential Innovation

(The Gravity Room)

Helped with the digital capture and talent flow for the Instagram Gravity Room, a custom-built, set. Leading the creation of gravity-defying social content with A-list artists, turning a backstage activation into the campaign’s viral centerpiece.

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Results & Impact
Market Dominance
Contributed to the #1 most-socially-engaged Spanish-language program in the U.S. (2015), outperforming all Spanish-language competitors regardless of genre.

Global Resonance
Managed real-time content for a global trending event that amassed over 300K hashtag instances (#Billboards2015) and trended worldwide.

Record Reach
Supported the digital strategy for the highest-rated Billboard Latin Music Awards in the network's history at that time, reaching 2.9M total viewers.

Engagement Growth
Helped generate over 180K tweets from unique authors in a single night, cementing the awards as a primary digital event for the U.S. Hispanic market.
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