Rise Up As One
Social-First Storytelling & Cross-Border Live Event Strategy
As a Multi-Video Producer and Digital Coordinator, I was responsible for the original content engine of the #RiseUpAsOne campaign. I produced a suite of documentary-style social videos that explored the nuances of the U.S.-Mexico border, serving as the emotional and educational lead-in for the global broadcast.
Social-First Video Production
Produced original video content for the "Rise Up As One" YouTube channel. Crafting compelling narratives around immigration, gentrification, and U.S. political history to drive awareness and lead-in for the main event.
"United Hands" Creative Ideation
Co-developed the concept for the "praying hands" / "united hands" gesture, designed to be a simple yet powerful visual symbol of human connection. I helped strategize the "chain reaction" rollout, encouraging talent and attendees to unite hands as a symbol of "bridges, not walls."
A-List Celebrity Field Production
Produced and directed a series of exclusive, high-impact interview videos with global music icons, including Alejandro Sanz, Juanes, and Becky G. I managed the rapid production cycle—from on-site capture at the San Diego-Tijuana border to final digital delivery—ensuring the message of unity and diversity was front and center.
Live Social Campaign Management
Orchestrated the real-time social coverage during the 7-hour live event, ensuring a seamless flow of high-quality multimedia assets from the border stage to a global audience across 17 networks
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