Nat Geo Mundo &
US Hispanic Content Strategy
Culturally Resonant Programming, Stunts, and Viral Documentary Expansion
Transformed Nat Geo Mundo’s linear programming into a viral digital ecosystem for Spanish-speaking audiences. By orchestrating high-impact documentary rollouts and launching the Nat Geo en Español YouTube channel, I successfully scaled the brand's footprint across the US Hispanic market.
Key Campaigns & Strategic Initiatives
Linear Programming & Cultural Curation
Orchestrated the linear programming strategy for tent pole events like Hispanic Heritage Month and the network's cornerstone franchises, transforming biographical series like Iconos/BIOS into culturally resonant event viewing. Simultaneously spearheaded the multi-platform expansion of regional powerhouses like Alerta Aeropuerto, scaling the brand across digital and streaming ecosystems.
Viral Digital Scale
Translated linear documentary success into digital dominance, utilizing Mundo programming to scale the Nat Geo en Español YouTube channel to over 1.4 million subscribers, earning both the YouTube Silver and Gold Creator Awards.
Social Media & Community Growth
Led Nat Geo Mundo’s social strategy for two years, driving millions of organic impressions and year-over-year growth. Spearheaded the Hispanic Heritage Month campaign, cementing the network's footprint within National Geographic’s 780M+ global ecosystem.
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Live Engagement & Influencer Integration
Architected the real-time launch strategy for Caminantes, an immersive docu-series following the Venezuelan migrant journey. Partnering with creator José Rafael Guzmán (1.4M+ followers), I hosted interactive YouTube Lives and drove trending multi-platform conversations, successfully bridging linear TV and digital viewership.
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Prestige Original Programming
As Executive Producer, successfully delivered Puerto Rico: Surviving María—a culturally significant documentary chronicling the island's profound resilience and recovery following the hurricane—which elevated the network's reputation for impactful, localized storytelling.