ourHOME & Content Strategy
Content Strategy, Disney+ Curation & Multi-Network Scheduling
Served as the strategic bridge between linear broadcast and streaming for the ourHOME campaign. I orchestrated promotional synergy and high-impact stunts across Nat Geo WILD and Nat Geo Mundo, while curating the brand’s premium nature vertical on Disney+ to maximize global reach.
Key Strategic Pillars
Linear Scheduling & "Secrets of" Stunts
Orchestrated the programming strategy for Nat Geo WILD and Nat Geo MUNDO during the ourHOME campaign. Led the operational rollout for the Emmy-winning "Secrets of" franchise, managing marathons for global tentpoles including Whales, Penguins, and Octopus.
Network & Streaming Synergy
Helped ensure linear stunts (like Sharkfest and Earth Month) were fully supported by optimized Disney+ placement, driving seamless "appointment viewing" across the digital-linear ecosystem.
