SHARKFEST
Multi-Platform Content Strategy & Network Expansion
Over seven years, I led cross-platform initiatives that bridged linear broadcasts with digital-first engagement. This required curating SVOD collections, expanding into the US Hispanic market via Nat Geo Mundo, and spearheading a massive YouTube curation strategy to capture mobile-first audiences.
Strategic Pillars
Streaming & SVOD Integration
Transitioned a linear cable stunt into a cross-platform streaming event, curating high-retention collections for Disney+.
FAST Channel Curation
Strategized continuous, "lean-back" programming blocks to maximize the lifecycle and monetization of legacy SharkFest library content.
YouTube & Digital Growth
Built mobile-first digital hubs and strategic YouTube playlists to capture younger demographics and drive organic reach outside the cable bundle.
Linear Stunt Programming
Architected the core broadcast schedule for Nat Geo WILD, successfully expanding the stunt from a one-week event into a high-retention, multi-week linear takeover to maximize traditional cable viewership.
US Hispanic Market
Spearheaded the cultural adaptation and rollout of SharkFest on the Hispanic network Nat Geo Mundo, ensuring culturally resonant programming rather than standard translation.
Results & Impact
Massive Viewership
Helped drive 69+ million cross-platform views in a single season, capturing summer market share against legacy TV competitors.
Ecosystem Scale
Managed the complex operational rollout of 90+ hours of programming annually across the linear networks (Nat Geo Wild & Nat Geo Mundo) and the digital/streaming ecosystem (Disney+ and FAST).
Digital & Market Expansion
Scaled organic YouTube viewership into the millions while elevating brand engagement and reach within the US Hispanic market.